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Multi-Media Campaign

December 23, 2010, Alexandria, Va. — NCUA today
announced that donated advertising for the “NCUAsafe”
multi-media public education campaign has now
topped $2.6 million in the three months since its
initiation. The campaign, featuring nationally-known
personal finance expert Suze Orman, combines :30 and
:60-second television and radio ads, and outdoor and
indoor posters touting the safety of federal insurance
for credit union member deposits.
Through December 20, results are:
 National cable networks: 79 airings on CBS,
ION and WGN Superstation, for a total of
$154,000 in donated airtime;
 Local TV: 1,346 airings, worth $388,808;
 Radio: 817 airings, worth $963,018;
 Out-of-Home (bus shelters, mall posters and Times Square Message
Board); worth $1,108,000.
Total Donated Campaign Value: $2,613,826
“NCUA‟s advertising campaign designed to make consumers more aware of
the safety of their money in federally-insured credit unions has yielded
impressive results. It‟s particularly gratifying to note the national scope of
National Credit Union Administration
1775 Duke Street
Alexandria, VA 22314-3428
Media Contact: NCUA Office of
Public & Congressional Affairs
Phone: (703) 518-6330
Email: pacamail@ncua.gov
the pick-up of the „NCUA-safe‟ ads,” commented NCUA Chairman Debbie
Matz. “I look forward to continuing the success of our efforts to elevate the
financial public‟s understanding of the value of federally insurance.”
The “NCUA-safe” campaign will continue throughout 2011.
NCUA is the independent federal agency that regulates, charters and supervises
federal credit unions. With the backing of the full faith and credit of the U.S.
government, NCUA operates and manages the National Credit Union Share
Insurance Fund, insuring the deposits of over 90 million account holders in all
federal credit unions and the overwhelming majority of state-chartered credit

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